About Flowetry

“What if you could configure a configurator?” That was essentially the question that brought the idea of Flowetry to life. How can we make 3D Product Configurators available for everyone?

Our Vision

Become the market leading 3D Product Configurator tool to boost conversion rate for business-to-consumer (B2C) and direct-to-consumer (D2C) companies.

Our Mission

We make it simple for businesses to build the customized online shopping experience that customers want and create products that sell while accelerating the world’s transition to 3D technology.

Our Values

• Configurators convert
• Configurators are surprisingly common
• Get ready for a future in 3D
• Enabling your core product philosophy

Configurators Convert

Customers will almost always pay more for a product that looks and feels personal. Of course, they are also more likely to share these personalized purchases on social media, giving a retailer free added exposure.

There are even more clear benefits to selling configurable products. Product customization allows customers to add a personal touch and increases the customer-product-fit. For online shops, this leads to increased conversion rates and fewer returns.

Selling customizable products also allows a retailer to better understand their customers’ needs and wants. Analysis of the data provides important feedback and can inform future product development.

But, you might be wondering, how difficult will it be for your web designer to implement a configurator?

With Flowetry, it isn’t difficult at all. In fact, it’s what we do and why we exist. Configurable products are the future. That future is coming at us fast, and we don’t want your business to get left behind.

In a website world of 2D information and vast search outputs, don’t let fear hold you back. Be a configurator instead. At Flowetry, we’ve mastered the art of configurating and we’re making it easy… for you.

Configurators Are Surprisingly Common

Depending on the level of abstraction, most products are already customizable in a way. Size. Color. Build your new car online by choosing the trim level, features, like a sunroof, and add-ons, like mud flaps. And voilà!

What is a configurator? Really, it’s a glorified web form that, after a number of inputs, leads to a result. Yet while it’s simple in concept, a configurator can take many “forms” (haha!)

This form could be a wizard that walks a customer through a set number of steps, or even conversational with yes or no prompts. There is an optimal configurator experience for each product. The better the user experience, the higher the conversion rate.

In a perfect world, websites would not use a grid and multiple pages that show, for example, right-handed scissors to left-handed shoppers. NO ONE want to scroll through a list of 1,000 items to find the one they need. Your customer wants a fitting product, a needle in the virtual haystack. The faster they find it, the more likely they are to click Add to Cart, and the happier they’ll be.

A positive shopping experience will help your customer understand both your product and the value your company delivers. It can also provide them with helpful up-front information, like pricing, specifications, pictures, videos, etc.

So, while not every eCommerce and D2C site operates on a configurator, they really should. And with Flowetry, they really could – with ease.

Get Ready For a Future In 3D

The world’s biggest companies are preparing for something BIG. Apple, Google, Facebook. They’re all planning and updating and preparing for it. Rolling out updates.

3D is coming.

These updates might seem like gimmicks today, but not for long. Technology is always advancing at a rapid pace, and the time is ripe to evolve past the limitations of 2D that our current devices were designed for.

Sure, you can play fantastic-looking 3D games now, but you can’t surf the internet in the same way, can you? There is one essential piece of the puzzle missing. We still lack the ability to experience 3D realities without being dependent on screens and screen-sizes.

Virtual Reality (VR) is the perfect example. You can experience 3D worlds without the restrictions of a 2D interface. Visit a digital showroom. Drive an Aston Martin on the Autobahn. Be present at Queen Victoria’s coronation – or even see the experience from Queen Victoria’s viewpoint.

If a picture is worth a thousand words, how many words would an immersive 3D experience be worth, and what kind of powerful emotions could it evoke? A definite plus in the pro column for VR, yet the future demands more.

We live in a 3D world. Everything we have ever known, witnessed, and experienced IRL happened in 3D. So, while VR is a cool little game we can play with special equipment, there’s one thing it cannot do, which is to overlay a virtual experience onto the real world.

Imagine a navigation system that actually overlays the road in front of you, showing you where to turn. Or controls displayed next to a machine, showing you how to operate it.

Someday, AR glasses will be as affordable and accessible as a smartphone is today, and AR will unleash its full potential.

(Of course, we have a configurator for that.)

Enabling Your Core Product Philosophy

We’ve arrived at last at the UX Chapter, where it’s all about the flow.

Psychologist Mihály Csíkszentmihályi coined the term “flow”, describing the experience as “involving a sense of control - or more precisely, as lacking the sense of worry about losing control that is typical in many situations of normal life.” (FLOW: ThePsychology of Optimal Experience).

Did you know that the User Experience is one of the most impactful factors when it comes to sales conversions? The right UX will strengthen the relationship between customer and brand. When we can effortlessly play around with the configurator, we start to build a mental model of the product and place a higher perceived value on it.

The sales process must be as frictionless as possible to allow a shopper to experience a product without distractions. There should be no obstacles along the customer’s journey as they progress from exploration all the way to purchase.

In case you haven’t caught up yet, the sales process in this case is the flow, and our goal is to help our clients find the perfect one for their product pages. While configurator layouts can vary greatly, every product theoretically has an optimal customization flow.

In all cases, a good flow means a configurator interface appears simple and outlines the scope of possible product options. The steps to personalize the item are ordered logically depending on several factors, including visual importance, complexity, possible blockers, and more.

Flowetry was built on the foundational pillars of good UX. We’ve created optimal bases with all the building blocks necessary for a user-friendly configurator. You just add the product and the product logic.

Why spend your precious time trying to design something that’s already optimal, easy to use, and waiting here for you? Make eCommerce work better for your business. Focus on your product and leave the flow to Flowetry.